Kirkland, WA - August 17, 2007 - Sales managers in the automotive sales industry can lose a lot of sleep wondering, "Which of my ad campaigns are working, and which are not?" However, a recently announced joint venture between Who's Calling and Reynolds and Reynolds aims to create a better "night's rest" for automotive sales managers by answering those questions.
Reynolds Vice President of Corporate Marketing, Trey Hiers said, "Who's Calling sets the standard in marketing Return on Investment (ROI) solutions for dealerships. The data gathered from tracking marketing campaigns enables the dealership to use a breadth of facts when assessing the campaign's results. The combination of these proven products - call tracking technology from Who's Calling and CRM software in our DMS - can really have a measurable impact on dealership operations."
Reynolds delivers information technology, dealership software solutions and professional services, supporting every aspect of automotive retailing. By pairing Who's Calling's Automotive Revenue Solutions with Customer Relationship Management (CRM) applications in POWER or ERA, automotive dealerships can gain several advantages.
Who's Calling measures telephone response rates to advertising and marketing campaigns and is an approved partner in the Reynolds Certified Interface (RCI) program. RCI establishes safe, secure, and monitored data interfaces for exchanging information with a Reynolds dealership management system (DMS) - POWER or ERA®.
Who's Calling is the only service provider that can track advertising performance and identify every lead generated across multiple channels, from an initial online keyword search, to a customer phone call, to a closed transaction. Who's Calling can also be used to track traditional media and direct mail campaigns.
When a prospect calls a dealership, Who's Calling captures the caller's information. If a called is missed or received after hours, agents and managers can be notified by email with the caller information. The information gathered allows for a prompt and accurate call back. Inbound calls are also recorded so they can be used to improve customer service methods. Outbound calls are screened against several "Do Not Call" lists as well as recorded for review.
Who's Calling Vice President of Sales CB Huchingson said, "Who's Calling really makes everybody's job easier. The agents answering the phones have automatic access to demographic information and are able to facilitate the sales process immediately. Management is able to make adjustments - on the fly if necessary - to marketing campaigns. Lost calls are virtually eliminated. Most organizations strive to improve their customer service, and dealerships can take proactive measures using the data provided by Who's Calling to do so."
Hiers concluded, "This is one more example of offering dealers the best, innovative tools available to help them succeed more effectively and efficiently. Who's Calling is a proven winner, and we are pleased to include them as part of the RCI family of approved partners."
About Reynolds
Reynolds and Reynolds is the automotive industry's largest and most trusted provider of automobile dealership software, services, and forms to help dealerships maximize sales and profits and improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. For more information visit Reynolds and Reynolds.
About Who's Calling
Who's Calling is the worldwide industry leader in Customer Capture solutions. Using patented call measurement and monitoring technology, they provide an innovative service that allows clients to capture vital intelligence about prospects and customers - and how a business handles them. Who's Calling partners with clients to provide the knowledge and tools needed to turn that intelligence into profit. For more information visit Who's Calling.