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Within the last decade, the Internet has made a drastic change in the advertising world. New advertising avenues open everyday, creating an increasingly more segmented audience. Directories are a wonderful option to reach specific types of target audiences, but they don't always get the credit they deserve. When a customer calls a phone number on a website, which they got from a directory, the directory doesn't typically get credit for it, because the trail ends when the customer picks up the phone. Who's Calling's call tracking solutions can continue that trail all the way through the phone call, and through the call back if necessary.
Within the last decade, the Internet has made a drastic change in the advertising world. New advertising avenues open everyday, creating an increasingly more segmented audience. Directories are a wonderful option to reach specific types of target audiences, but they don't always get the credit they deserve. When a customer calls a phone number on a website, which they got from a directory, the directory doesn't typically get credit for it, because the trail ends when the customer picks up the phone. Who's Calling's call tracking solutions can continue that trail all the way through the phone call, and through the call back if necessary.
StandardCall® is the leader in call tracking solutions for yellow page and directory publishers. Our web-based application is capable of tracking thousands of calls monthly and delivers virtually every detail a publisher needs. Information can then be provided to advertisers to determine the effectiveness of their marketing services.
Measurement and Monitoring Services (MMS) allows you to measure your advertising and marketing efforts and how well you respond to every lead. By capturing the necessary data on every call coming into your business, MMS will give you the answers you need to dramatically increase your customer service, boost sales and improve marketing efficiencies.
Marketing Enhancement Services (MES) is a way for you to target prospects and customers with automated emails, surveys and outbound phone services. This gives you the opportunity to create stronger customer relationships and is an extremely cost-effective addition to your marketing communications plan.
Sales Enhancement Services (SES) allows you to take action on every lead, identify revenue opportunities which were previously invisible and sell more to your existing customers. SES gives you the ability to improve the way your team collects, organizes and acts on customer information.